Certainty is our Mantra

Like the text inside a stick of seaside rock, our unique ethos and approach runs through everything we do. A brand launch or campaign’s success isn’t written in the stars, so we bake in proven, evidence-based marketing professors' theories and known behavioural science techniques that will increase its certainty for success rather than leaving anything to chance.

SPECIALISMS

SPECIALISMS

We specialise in brand development, product marketing, packaging design, NPD creation, retail & shopper.

Our Secret Ingredients

  • We’ll infuse your project with known, trusted and proven marketing professor and author theories from the likes of Mark Ritson, Byron Sharp, Les Binet and Peter Field.

  • We’ll apply a pragmatic dose of human behavioural science to create the most persuasive and successful brand solution possible.

  • Being distinctive is the holy grail for your brand success. After all, what has worked for the likes of Guinness, Nike and Apple will work for you too.

  • Our ‘agency egos’ left us many moons ago; it’s now about ensuring you feel truly understood, by both the creative and strategy teams.

  • We know you’re most likely to be in the launch phase of a new brand or product, so you’ll pay a fairer freelance rate, giving you more certainty to achieve your ROI.

  • Ever worked with a strategy you struggle to relay unless the slide is in front of you? Yep, our pet hate too. You’ll find our strategic approach to be thorough yet utterly digestible and brilliantly simple to remember.

  • “Certitude have been a huge support for Nomadic during a period of significant change. As our lead strategic and creative agency they led our new brand positioning and distinctive assets and rolled this out across all packaging and other brand touchpoints. This was closely followed by new creative for our biggest ever campaign and shopper activity. Their strategic and proactive approach, as well as brilliant project management, made for a smooth process and extremely successful rebrand and campaign.”

    Bethan Miles, Nomadic Marketing Manager

  • "Certitude have produced a brand that has exceeded all our expectations. It carries real meaning and a colour palette that is gentle yet powerful. They are an absolute joy to work with and their many years of experience shone through to make the whole process completely effortless.”

    UK Financial Services

  • “We have always found Karen to be extremely professional, knowledgeable and creative. Her agency’s finished work is truly inspirational, and our retail customers love the campaigns and ideas we present to them.”

    UK Food Manufacturer

  • “Certitude’s experience and knowledge on all things brand and marketing makes them the perfect agency partner for us and we never need to worry about their ability to deliver anything we throw at them. We love working with the whole team, they are truly enthusiastic about what they do and the brands they work with. For us, they really feel like an extension of the Nomadic team.”

    Bethan Miles, Nomadic Marketing Manager

  • “Certitude assist us with our marketing needs, from annual plans, to budget setting, mapping out our objectives and then delivering our regional advertising along with content for all our social platforms paid and organic. They produce material that is eye catching, relevant and easy to digest.”

    UK Financial Services

Meet the Team

  • Karen Ross

    STRATEGY DIRECTOR
    FOUNDER

    Specialisms
    Product marketing, brand positioning, brand strategy, research planning, audience insight and profiling, integrated comms, communications strategy, retail and shopper.

    Brands
    Andrex, Kleenex, Heinz, Nescafe, PepsiCo snacks, Quorn, Cadbury, Barbie, Majestic Wine, Trooli Broadband, Nomadic, Skippy Peanut Butter and SPAM. 

  • Andre Peathey-Johns

    CREATIVE DIRECTOR
    FOUNDER

    Specialisms
    Branding, packaging, branded experiences, company naming, product marketing, retail design, POS and integrated comms.

    Brands
    Unilever, Coca-Cola, Nestlé, Perrigo, World Athletics, Pukka, Nomadic and Guinness.

  • Anna

    ACCOUNT DIRECTOR

    Specialisms
    Branding, seasonal retail campaigns, FMCG packaging and integrated comms.

    Brands
    Tate & Lyle, Diageo, Comic Relief, Unilever, Perrigo, Colgate -Palmolive, Sainsbury's, Boots, Nomadic and Cafe Nero.

  • Kate

    ACCOUNT DIRECTOR

    Specialisms
    Product marketing, branding, marketing strategy, integrated comms, digital marketing, campaign development, CRM and Account Based Marketing.

    Brands
    Vodafone, Jessops, Oracle, News UK (The Sunday Times) and Financial Times.

  • Bex

    CREATIVE ARTWORKER

    Specialisms
    Highly technical ability with acute attention to detail, Bex is fluent in printer ‘speak’ to both our team and clients! Over 20 years' experience across packaging, comms and shopper.

    Brands
    Majestic Wine, Nomadic, Skippy Peanut Butter and Veetee Rice.

  • Matt

    CREATIVE ARTWORKER

  • Neil

    ART DIRECTOR

  • Sylvia

    SENIOR DESIGNER