Gü Sundaes Launch
When the iconic dessert brand Gü appointed us to launch them strategically and creatively into the frozen dessert category for the very first time, we knew this would be one of our most loved projects of 2024, we melted straight into it…
Early on, we hit upon an insight… women feel they can so rarely give something their undivided attention. Combine this with a consumer need for more indulgence in confectionery or ice cream and together, they inspired our platfrom ‘Deserves All of You.’
Here’s some of the gems from that journey, along with some early development work which we’re really proud of…
Gü Sundaes deliver moments of pure indulgence that drown out all other distractions, to truly melt into. They command your undivided attention. It’s something we all deserve…
