Ocean Kind
Naming & Identity

Naming and branding for a marine ropes company that turns recycled plastic waste into beautifully smooth and strong ropes for yachties. This is the first specialist product of it’s kind, and it was essential to go out and own the environmental message before anyone else. We did this with a name that perfectly summarised the key benefit using one of the most recognised animals affected by plastic waste in it’s brand mark. The yachtie crowd are also affluent so premium cues became an additional consideration throughout the project.