All Paw One
Naming & Brand Launch

We created a brand identity for a startup that manufactures dog leashes from recycled plastic, we infused a ‘pawsitive’ spin based on the concept of humans and animals collaborating to contribute to the planet's well-being. To differentiate from the prevailing high end designer trends in the sector, we developed a socially-focused, youthfully playful aesthetic. This was consistently applied across various platforms including Instagram, TikTok, retail design, and packaging.